Substrate

Our method Diagnose · Design · Build · Run

Four moves that stay connected to each other.

We begin with your operating evidence, not a predetermined tool. Diagnose, design, build and run stay joined, so every decision has a reason underneath it.

See the evidence Book a diagnostic

The operating loop

Nothing is handed over to someone who wasn't there.

  1. 01

    Diagnose

    Weeks 1 to 4

    Find the highest-leverage opportunity.

    We interrogate the operating evidence behind the problem: variance, margin distribution, conversion economics, customer behaviour and the handoffs around them.

    You keep A diagnostic model you keep, with a clear commercial constraint and the evidence needed to act.

  2. 02

    Design

    Build plan

    Engineer the right solution.

    The evidence determines the system shape. We map the data, workflow, human judgement, safeguards and operating ownership before production work begins.

    You keep A solution blueprint grounded in your context, constraints and existing systems.

  3. 03

    Build

    Production delivery

    Deliver, integrate and enable.

    Senior engineers build and connect the production system. The people who reasoned about the constraint stay accountable for the implementation.

    You keep A reliable capability integrated with the work, with an owner and measurable operating signals.

  4. 04

    Run

    Ongoing

    Operate, learn and compound.

    We monitor the operating result, recalibrate the model and improve the system as the business changes. The build keeps earning its place.

    You keep A compounding operating advantage that becomes more useful as real evidence accumulates.

Evidence ledger

Evidence stays close to the decision

Every move starts with a real input and stays attached to the operating context where the decision has to work.

01

3,355

quotes analysed

Diagnose

One diagnostic. One Christchurch trade business. Live customer quotes were analysed to expose the commercial pattern beneath the quoting result.


Client work — a Christchurch trade business

02

26

structured-data implementations

Design + Build

Built in our gym. The content model, data flows and publishing safeguards were proven in a business we operate.


    Own-business production evidence

    03

    32

    voice and claims rules

    Build + Run

    Our clinic. Schema and content rules are run against every page of the site, then kept current as the clinic changes.


      Own-business production evidence

      Operating agreement

      What stays connected

      Evidence becomes a decision. A senior builder turns it into a working system. The outcome feeds the next call.

      1. 01

        Evidence

        Live inputs from quotes, calls, forms, reviews and operating performance.

      2. 02

        Decision

        Evidence becomes priorities, a design and the next action.

      3. 03

        Senior builder

        The person who reasons about the constraint stays accountable for the build.

      4. 04

        Measurement

        The result is checked against the plan and exposed for improvement.

      5. 05

        Owner

        The business owner approves direction, owns the outcome and provides feedback.

      Begin with the evidence

      Start with the number that does not make sense.

      Bring the operating reality. We will help you find the constraint, test the commercial reason to move and define what you should keep.

      Or write to hello@substrate.co.nz

      Substrate 00:00

      Diagnostic pass

      Simulated

        Findings

        Simulated telemetry