Selected work

The result changed because the system did.

Live systems, measurable evidence and the operating layer underneath each outcome.

Evidence close to the claim.

Three systems we own and operate. Every figure below is our own business data, and every one of them is checked against a live source before it renders.

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Nutrition coaching · Running in production

Leads that arrive already scored.

Conversational questions, audience signals and hardened endpoints route intent into a personalised score.

1,380+ clients behind the coaching model Provisional

Our own business · Next.js · Anthropic API · Cloudflare Workers · Klaviyo

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Fitness · Running in production

Engineered to be the answer.

One source of truth fans into structured data, suburb pages and a durable library of useful articles.

26 structured-data implementations Our own business

19 suburb landing pages · 72 articles · 5.0★ across 1,000+ Google reviews

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Clinical aesthetics · Running in production

Owning the AI answer in a regulated vertical.

Schema builders, comparison content and a voice linter are run against the site before release.

32 voice-linter rules Our own business

10 schema builders · 29 comparison articles · 5.0★ across 260+ Fresha reviews

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Yes, these are our own businesses.

That is the point. The systems meet real payroll, real customers and real margins before we recommend them elsewhere.

5 live verticals running AI for revenue — nutrition coaching, gym, clinic, martial arts academy and supplements DTC. Our own businesses.

Client engagement · Diagnostic complete

One diagnostic. One Christchurch trade business.

Live customer quotes were analysed to expose the commercial pattern beneath the quoting result.

The client is not named here. That is their call, not ours.

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We analysed 3,355 quotes spanning 24 months of the client’s trading.
The client won 61% of its smallest quotes (under $500), and that rate fell to 36% on jobs over $25,000.
Priced across a year, the client’s lost-quote exposure ran to roughly $1.59 million.

3,355 quotes analysed in one diagnostic Client work

61.2% win rate across the ledger Client work

$1.59M a year in lost-quote exposure, quantified Client work

A 24-month quote-ledger analysis, delivered as an interactive dashboard they keep.

Our evidence protocol

Four rules every number on this site has to clear before it renders.

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Start with the number that does not make sense.

Bring the evidence, the friction and the consequence. We will help you find the first useful move.

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